Why, how and what

Yesterday I was at a pitch event that ERANYC .org sponsors each month.  The majority of the pitches were focused on what they do and how they are doing it.  Brad Harrison from bhv.vc gave a lot of great feedback and a few harsh ones.  He wanted entrepreneurs to focus on why they are different. His comments to the entrepreneurs got me thinking about a Ted talk I watched awhile back by Simon Sinek, “How great leaders inspire action.”  Simon’s message was about finding the WHY.  Why they do it.   When pitching an idea the entrepreneur should consider reversing the order from, what, how and why to why, how and what is a much better approach.